Forbes -
22 Sep 2016 15:32

With over 1.5 billion users, Facebook is now bigger than the world’s largest country. It’s the most popular social network, making it one of the premier digital advertising channels for marketers. It’s also one of the world’s most visited platforms for mobile users. Nearly 1 billion of Facebook’s 1.5 billion users only ever visit the site on their smartphones. So, as advertisers look to drive conversions and customers from Facebook, it’s critical to think mobile-first.
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